#CREATEWITHUS

How NALIP increased attendee engagement by integrating social media

Overview

The National Association of Latino Independent Producers (NALIP) is a national membership organization that addresses the professional needs of Latino content creators.

Objectives

  • Find new ways to drive attendee participation
  • Increase attendee social engagement surrounding the event
  • Produce unique content creation experiences on-location

Approach

Inspiring professional film producers to engage with social video

Behind The Scenes

Strategy

Increase engagement with a customized hashtag that attendees could connect to the Summit, at any time during the events.  During studio breakout sessions, attendees could ask questions via Twitter using #WeMoveYouForward, which would then be displayed on a giant screen for other attendees to see, as the moderators discussed the answers.

Halonet Solutions

How NALIP created an engaging experience across all their digital properties

PRODUCT-HUB

Online Community

By integrating a Community Hub on their website, NALIP is able to keep their social story fresh and engaging for their fans.

VIEW COMMUNITY HUB

 live-event

Event Screens

Utilizing the Event Hub,
NALIP showcase real-time attendee content,
throughout the event on the JumboTron,
as well as the event TV’s.

Photo Booth

By integrating the HALOCAM Photobooth into its conference, NALIP captured amazing attendee content, which they showcased live on the event screens and on their website community page.

The Results

The event was a huge success, with participation exceeding expectations throughout the event.  NALIP also saw and increased engagement in the Summit social media presence as well as help promoted the work of their Latino Producers.

The use of Blossom Social helped the Summit transcend the audience and brought the information online for the entire community. The use of Twitter in the breakout sessions for Q&A increased both on and offline participation in attendees, a huge hit as they received more questions than they had planned for.

105

Selfies

650

Impressions

320

Reach

25

Increase in booth visits

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